(Read ebook) Underwriting 101: Selling College Radio (Routledge Communication Series)
☆ Shyrl L. Plum ☆
| #4373424 in Books | Routledge | 2000-08-01 | Original language:English | PDF # 1 | 9.50 x7.00 x.75l,1.15 | File Name: 0805836527 | 224 pages |
||1 of 1 people found the following review helpful.| Extremely Simplistic, Outdated Course Textbook|By Mediaman|This book is actually a poorly-written textbook for a college class about selling ads. The title is a bit deceptive--there is very little about underwriting in the book. Instead it focuses on radio sales, gives examples of commercial radio stations, constantly promotes the concepts in the book "How to Win Friends and I|||Underwriting 101: Selling College Radio contains valuable information for students considering a career in radio sales or those simply interesting in getting some broadcast sales experience.|—Journal of Radio Studies
This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing...
[PDF.mj94] Underwriting 101: Selling College Radio (Routledge Communication Series) Rating: 3.62 (743 Votes)
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