[PDF] A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies






 | #4687007 in Books |  2002-05-12 | Original language:English | PDF # 1 |  .66 x7.98 x9.10l,1.65 | File Name: 0415225884 | 352 pages


|| |'An authoritative, stimulating and rigorous survey of diverse research traditions in media and communications. The emphasis on identifying the potential for convergence across these traditions is both original and welcome.' - Sonia Living

A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, system...


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