| #165736 in Books | Ed Shane | 1999-02-19 | 1999-03-18 | Original language:English | PDF # 1 | 10.00 x1.09 x7.00l,2.16 | File Name: 0240803272 | 488 pages | Selling Electronic Media
||0 of 0 people found the following review helpful.| I think there are better ones to be had|By Michael Foltz|This book is not very reader friendly. I think there are better ones to be had.|0 of 0 people found the following review helpful.| Awesome Book|By Tanya Davila|Thank you sooooo much for this book. it came REALLY fast & was in great shape as you promised. Thank you once||It's refreshing to have a text written by a broadcast pro who is sensitive to the academic theory needs of the college classroom. Ed has managed to write a very readable text which blankets the subject matter. Thanks! (Michael Taylor, Valdosta State Univ)I
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas
This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-...
[PDF.vn64] Selling Electronic Media Rating: 3.82 (431 Votes)
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