(Free and download) Early '70s Radio: The American Format Revolution
♛ Kim Simpson ♛
| #3616564 in Books | Bloomsbury Academic | 2011-07-21 | 2011-07-21 | Original language:English | PDF # 1 | 228.60 x.81 x6.00l,1.27 | File Name: 1441157581 | 288 pages |
||2 of 2 people found the following review helpful.| A Unique and Special Book|By Robert M. Setty|Culturally, the 1960s went from 1963 to about 1974, in my opinion. Being a teen throughout this time, it was exciting to experience the rise of FM radio in the late 1960s, non-formatted and featuring set lists created by local DJs. By the 1970s, this was beginning to fade as formatted radio got established and took hold. These days,||Kim Simpson does a superb job analyzing the manifold factors that contributed to the radio format revolution while advancing the reader's understanding of a transformative period in American culture. Ultimately, Simpson's astute assessment of radio's second h
Early '70s Radio focuses on the emergence of commercial music radio "formats," which refer to distinct musical genres aimed toward specific audiences. This formatting revolution took place in a period rife with heated politics, identity anxiety, large-scale disappointments and seemingly insoluble social problems. As industry professionals worked overtime to understand audiences and to generate formats, they also laid the groundwork for market segmentation. Audience...
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