| #641207 in Books | Malcolm Barnard | 2005-04-13 | 2005-01-26 | Original language:English | PDF # 1 | 9.22 x.47 x6.15l,.70 | File Name: 0415278139 | 208 pages | Graphic Design as Communication
||0 of 2 people found the following review helpful.| "A little dry but informative..."|By soul.cielo|The book does -thoroughly- go through different ideas of graphic design history, but the reading is very dry. If you are a student of graphic design then it would be a good reference book to have. If not, then try to go for something more... entertaining.|0 of 3 people found the following review helpful.|About the Author|Malcolm Barnard is senior lecturer in the history and theory of art and design at the University of Derby. His previous publications include Fashion as Communication (Second Edition 2002), Art, Design and Visual Culture (1998)
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines...
[PDF.hm62] Graphic Design as Communication Rating: 4.62 (728 Votes)
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