[E-BOOK] Radio: A Complete Guide to the Industry (Media Industries)






 | #2174448 in Books |  Peter Lang International Academic Publishers |  2006-07-11 | Original language:English | PDF # 1 |  8.75 x5.75 x.50l,.90 | File Name: 0820476331 | 285 pages

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|| |«William A. Richter does a superb job of introducing readers to radio from the early developments of broadcasting to the present challenges facing the industry. This is an excellent book for anyone interested in the many facets of the radio industry, an

From payola to podcasting, from the advertising office to the DJ booth to the station antenna, Radio: A Complete Guide to the Industry offers a concise, one-stop introduction to all aspects of the radio industry. Readers are taken on a lively tour of radio’s history from the early experiments with wireless to today’s satellite and digital radio. Industry veteran William A. Richter brings readers inside the typical station to explain who does what and ...


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